Strategies for Buying Website Traffic

Buying web site traffic can be one of many quickest and most lucrative methods for you to increase traffic to your site. It is simple. It really is fast. It is efficient. However, you can burn an instant hole in your pocket unless you know what you do. Listed below are several tips for buying website traffic, including what types of traffic to buy, from where, and how exactly to buy it effectively.

So, what types of traffic should you buy?

There are so many different forms of paid traffic on the market, but in the end it all boils down to quality, targeted traffic. Although organic SEO traffic will be ideal, it can take an eternity to get it. Besides, playing the SEO game is definitely not something you want to do, especially if you intend to start making money as quick as you possibly can. However, if you buy website traffic then you can get it instantly – and never have to rely on the almighty Google to deem your site worthy in its presence. It really is because of this very reason that buying web site traffic has become so popular.

Before we look at the most popular forms of traffic you can purchase, I want to explain one more thing. The main phrase you need to remember in terms of buying traffic is “PROFITS ON RETURN,” generally known as ROI. Buying traffic is a risk, just like any form of advertising. Since you are paying for the traffic, you need to return a profit. Paid traffic is just too expensive to use for branding purposes, especially if you’re your small business owner or affiliate marketer. We’ll discuss more on that in a second.

Now, let’s explore some of the primary resources of paid traffic:

1. Media Buys:

Media buying is about knowing your target audience and knowing where to find them. Most people use media buying to get banner space on websites. Although AdWords lets you purchase banners on its AdSense network, there are literally thousands of other alternatives available such as ad networks, social networks, co-registration offers, or my all-time favorite – direct buys. With direct buys, you will discover high traffic websites in your niche and choose those you need to advertise on. Not merely are they cheaper than other outlets, but you can zero in on your target audience to increase your conversions.

2. PPC Advertising:

This is the most targeted traffic since it originates from highly relevant searches. People are actually searching for what you’re offering. Google Adwords, Yahoo SEARCH ENGINE MARKETING, and Facebook are the top three pay per click programs on the market that allow you to buy advertising space predicated on a listing of keywords. You have significant amount of control over the traffic that is delivered to you through PPC, which is really nice as you can constantly tweak your campaigns to increase your ROI.

buy targeted traffic Tip: Some advertisers put their company name in the title of these text ad for branding, but if you want to maximize your ROI it’s usually best to focus on product name keywords, or other things that your customers might be searching for.

3. CPV Traffic:

CPV stands for “cost per view” and even though it really is fairly cheap, it could be probably the most difficult paid traffic sources to obtain a decent return on. With CPV there aren’t as much targeting options available as other styles of paid traffic and you usually have to pay per impression as opposed to a CPM (cost per thousand) basis. The traffic is usually delivered as full page ads (pop-unders or pop-overs) to users who have decided to receive it, usually by installing third party software on their computer, whether knowingly or unknowingly. Despite all of this, CPV traffic can be relatively new and there’s almost no competition, so it’s something that you need to definitely look into.

4. Mobile Advertising:

Mobile marketing is just about the latest trend in advertising since users are spending a lot more time surfing the web on their phones. If you’re interested in giving mobile marketing a go, you should check out Google’s AdMob Network. It’s the biggest mobile advertising source yet so when it is possible to tell by the name, it is going to be really big in the near future. If you run an offline business, you can even check out text marketing, which has a higher response rate than email.